For most Czech shops Shoptet will not stop being enough, and this article says so at the start so the rest makes sense. Moving elsewhere pays off when the platform cannot do something your shop needs daily, not when you dislike the invoice.
Five signals follow. Each comes with how to recognise it and what still keeps it inside Shoptet. One signal means nothing. Three or more change the arithmetic, and we do that arithmetic at the end.
First, what Shoptet does for you and what you will pay for elsewhere
The order is deliberate. Without this part the list of signals reads as an advert for migration, and that would be a bad deal for both sides.
Shoptet handles compliance with Czech and Slovak legislation, integration with local carriers and pickup points, hosting, backups and updates. It generates the Heureka and Zboží.cz feeds itself, at yourdomain.cz/heureka/export/products.xml and yourdomain.cz/seznam/export/products.xml, with no add-on (podpora.shoptet.cz, retrieved 31 August 2026).
On Shopify or WooCommerce you assemble that set from apps and from work. Nothing is spoiled by that, it simply moves into a different budget line. People who migrate for the tariff usually discover they bought freedom together with its upkeep.
Signal 1: the ERP owns prices and stock, and the add-on cannot carry it
Integration with Pohoda, Money or ABRA exists and handles part of the work. Not all of it, though, and you find that out in production. Between Shoptet and Pohoda, for instance, product images, attributes, warranties and related products do not transfer; variants arrive as separate cards, and an order already transferred cannot be corrected by an update (podpora.shoptet.cz, retrieved 31 August 2026).
How to spot the signal. Somebody spends time every week manually reconciling differences between stock in the shop and in accounting, or order corrections are handled with cancellation documents. Once that work takes more than a couple of hours a month, it stops being configuration and becomes system design.
What still keeps it inside. A third-party add-on with its own mapping. Before you reach for another platform, try that route; it is an order of magnitude cheaper and sufficient for part of the range.
Signal 2: the B2B price list needs more than price tiers
The Velkoobchod add-on does customer groups with their own price lists, separate shipping and payment methods per group, and filtering of wholesale orders in the statistics. It costs 400 CZK a month and is free on Enterprise (doplnky.shoptet.cz, retrieved 31 August 2026).
Marketplace reviews describe where it ends consistently: you cannot restrict product visibility to B2B customers only, set a separate home page for wholesale, or hide categories by customer group. These are user complaints rather than vendor documentation, so verify them against your own brief.
How to spot the signal. The wholesale price list goes out alongside the shop by e-mail in a spreadsheet, because it does not fit into tiers. Or you need an individual price for one buyer rather than a percentage off a shared one.
What still keeps it inside. Combining tiers with percentage discounts covers surprisingly many cases. It breaks where B2B and B2C differ in content, not in price.
Signal 3: a market, a currency or a language has been added
Shoptet handles both, for a surcharge and with one unpleasant detail. The Cizí jazyky add-on costs 400 CZK a month, offers 21 languages and, on paid tariffs, an unlimited number of language versions. The Cizí měny add-on costs 300 CZK a month and is free on Enterprise (doplnky.shoptet.cz, retrieved 31 August 2026).
The detail that surfaces a year later: a currency can only be removed when there are no invoices or orders in it. Once you have sold in it, it stays. That makes the decision to add a currency harder than the decision not to.
How to spot the signal. You sell abroad more than marginally and are dealing with VAT in the customer's country. The threshold for distance selling of goods within the EU is 10,000 EUR per calendar year and is shared across all member states together (financnisprava.gov.cz, One Stop Shop section, retrieved 31 August 2026).
What still keeps it inside. One extra language and one currency are not a reason to migrate. Three markets with different shipping, returns and pricing are.
Signal 4: you need to reach into the checkout or the data directly
Here the boundary is sharpest and it is written in the vendor's documentation. Shoptet's REST API is not freely accessible; it is intended for developers of add-ons published in the marketplace and is not intended for modifying the shop's front end (developers.shoptet.com, retrieved 31 August 2026).
That means changing the checkout flow or custom logic in the cart is not solved with API access but with an add-on that has to be approved. Direct private access to data only comes with Shoptet Premium, a tariff starting at 12,000 CZK a month (shoptet.cz/cenik, retrieved 31 August 2026).
How to spot the signal. Every further change to appearance or behaviour is worked around with pasted HTML and JavaScript, and nobody is sure any more what happens after a template update.
What still keeps it inside. The step before leaving is Shoptet Premium, not another platform. It is worth pricing before you start planning a migration.
Signal 5: the catalogue outgrew the tariff before revenue did
Shoptet writes the product count into the tariff: 10 on Free, 100 on Basic, 1,000 on Business, 5,000 on Profi, 50,000 on Enterprise and 100,000 on Premium (shoptet.cz/cenik, retrieved 31 August 2026).
For your own range that is fair; for supplier feeds it is treacherous. A dropshipping catalogue of forty thousand items pushes you onto Enterprise regardless of the fact that you sell twenty thousand a month. The price is set by catalogue size, not by revenue.
How to spot the signal. You are paying a tariff for items nobody has ever bought. This is also the only one of the five signals that can be solved without migrating: remove what does not sell from the catalogue.
One signal means nothing, three change the arithmetic
Signals do not add up linearly. One is an inconvenience, two are a running cost, three or more mean you are paying more to bend the platform than you would pay for the work done elsewhere.
The order of the questions matters. First "can the platform do this at all", then "what does it cost". Signals 1, 2 and 4 are about capability, signals 3 and 5 about money, and only the first three are a reason to leave on their own.
Savings on the tariff will not pay for a migration, and it is worth the maths
The most common wrong reason to move is the monthly invoice. Modelled with prices retrieved on 31 August 2026, a shop on Business with the Pohoda, Velkoobchod, Cizí jazyky and Cizí měny add-ons:
| Item | CZK/month excl. VAT |
|---|---|
| Business tariff | 1,490 |
| Pohoda | 200 |
| Velkoobchod | 400 |
| Cizí jazyky | 400 |
| Cizí měny | 300 |
| Total | 2,790 |
Skladové hospodářství is free on Business and above, which is why it is not in the total. The Enterprise tariff at 4,690 CZK includes all four add-ons, so the set above is 1,900 CZK a month cheaper; what pushes you up is the thousand-product limit, not the add-on fees.
Now the migration. We build a shop on Shopify or WooCommerce from 50,000 CZK, and the Shopify Basic tariff costs 670 CZK a month. The difference against the set above is 2,120 CZK a month, so a payback of around 24 months.
That calculation is incomplete, though, so do not use it as an argument. On Shopify you additionally buy apps for Zásilkovna, for the Heureka feed and for the Pohoda connection, and we cannot put those prices into the model because they vary by brief. Which is why what is written above holds: the reason to leave is capability, not the invoice.
When to stay even with two signals
Stay if an add-on solves your problem, if what is growing is your range rather than your complexity, and if the team running the shop day to day copes with the admin itself. A migration takes weeks during which you are not selling, and brings risk that can be reduced but not removed.
If you are weighing it up anyway, a comparison of platforms by business rather than by feature list is in the article Shoptet, Shopify or WooCommerce. And if the other side interests you, read about how we build shops to order.
People do not leave a platform because it is bad. They leave because they have grown into a brief it cannot handle. The difference between those two sentences is worth tens of thousands of crowns.
We will run the signals on your numbers and say so even if you should stay
Send us your item count, the list of active add-ons, what you use for accounting and which countries you sell to. We will come back with which signals have actually occurred in your case, what can be solved inside Shoptet and what cannot.
We build shops on Shoptet, Shopify and WooCommerce and move them between platforms. The risky part of a migration is not transferring products but the address map and the redirects; that is work somebody watches for a month after launch.
Write to info@lamapixel.com or call +420 775 599 009.
