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Services and Terms
The price quoted in our offer covers a precisely defined Scope of Work. This binding scope includes implementation of all agreed features, testing, deployment to production, and basic training on how to operate the system. It also covers the agreed number of revision rounds.
Yes — the project price standardly includes 2 rounds of revisions.
One round is one consolidated batch of feedback sent in a single document or email. It must be edits within the original scope — text changes, colours, or layout tweaks.
Send all feedback in one email or document, not in pieces. For every comment include a specific link to the page or section (ideally with a screenshot and description). We accept bullet-point emails, shared docs (Google Docs), Loom videos, or comments from Markup.io or Figma.
Feedback is standardly implemented within 7 working days from receiving the complete batch.
Adding new features or pages that weren’t in the original offer — or a major concept change after design approval — counts as additional work. We always notify you upfront and only start once you’ve given written approval.
Yes. After handover we offer 30 days of warranty support free of charge. After that we recommend a service contract to ensure smooth operation.
Three tiers: BASIC (48-hour response, 2 developer hours included), STANDARD (24-hour response, 4 developer hours and regular backups), and FULL COMPLEX.
Full Complex is a tailored solution for clients who want everything under one roof. It includes individual terms (12-hour response, 8+ developer hours), technical management, regular content creation, SEO, and PPC management.
Full ownership rights to the work transfer to the client only after all issued invoices are paid in full.
No. If your solution requires paid licences — premium fonts, specific plugins, or hosting — those costs are not included in the project price.
If you don’t deliver the necessary materials within 10 working days, we reserve the right to pause the project and re-evaluate the timeline.
Invoicing & Rates
No — LamaPixel is not a VAT payer. All quoted prices are therefore final.
The rate for development (frontend and backend) is 1,600 CZK per hour.
Yes — work on e-commerce solutions and mobile app development is billed at 1,800 CZK per hour.
The rate for graphic design and UX is 1,200 CZK per hour.
Content management (text entry, photo editing and upload) is billed at 750 CZK per hour.
Yes — we offer urgent intervention with a 4-hour response time, billed at 2,500 CZK per hour.
For development, design, e-commerce, and urgent work the minimum billable unit is 1 hour. For consultations, analysis, and content management it’s 30 minutes.
Before work starts we issue an advance invoice for 50% of the total project price. The remaining 50% is paid after final handover. Invoices are due within 7 days of issue.
Yes — for larger projects we split financing into three phases: 50% advance before start, 25% mid-project after completing the main development milestone, and a final 25% on handover. Invoice term is 14 days.
Additional work and any extra edits beyond scope are invoiced monthly in arrears, always based on actual hours worked.
WP & WooCommerce
Yes. With the native REST API or the WPGraphQL plugin, WordPress can serve as a backend (content database) only. The frontend can then be built on lightning-fast modern stacks like Next.js or React.
WooCommerce scales well with HPOS (High-Performance Order Storage), which moves orders out of the legacy tables into dedicated optimised ones. We add object caching (Redis) and ElasticSearch for instant filtering.
WP-Cron handles scheduled tasks (publishing posts, sending order emails). By default it fires only when a real visitor hits the site — which slows the page down. We disable the "virtual" WP-Cron and replace it with a real server-side cron.
We apply multi-layer security: disable the vulnerable XML-RPC protocol, change the default login URL (wp-admin), enforce two-factor authentication (2FA) for admins, and deploy a Web Application Firewall (WAF) to block bots.
Yes — by default WordPress sends mail via the basic PHP function, which Gmail and Outlook often block. We fix this by integrating transactional email services (Mailgun, SendGrid) via API, which guarantees near-100% deliverability.
Absolutely. WooCommerce has a robust REST API. We can use existing bridges or build a custom integration that synchronises stock, B2B price lists, and invoicing two-way in real time.
For complex B2B shops we use proven modules (e.g. B2BKing) that hide prices from guests, set per-company discounts by business ID, show pre-VAT prices, and enable invoice-based purchases with payment terms.
It’s not the count that matters but code quality. One poorly written plugin that creates redundant DB queries does more damage than 30 clean micro-plugins. At LamaPixel we prefer "plugin minimalism" and code specific features ourselves.
You — 100%. Unlike "rented" boxed solutions, WooCommerce is open-source software running on your own hosting. All customer, order, and product data belongs to you and no one can lock you out.
Yes. We perform complete data migrations including products with variants, order history, and customer accounts. The most critical part is preserving Google SEO positions — we handle that with precise 301 redirects.
Shopify & E-com
Shopify Plus is an enterprise solution for very large shops. Key differences: full access to checkout code edits (Checkout Extensibility), much higher API limits for ERP integration, lower transaction fees, and a native B2B portal.
No, themes are not required. At LamaPixel we build fully custom themes from scratch using the Liquid templating language, or opt for a headless architecture with the Hydrogen framework and Storefront API.
On regular Shopify plans the Checkout can only be styled (logo, colours, fonts). To add custom fields (e.g. business ID, notes) or advanced upsells you need the extensibility available on Shopify Plus.
Yes. Most major Czech payment gateways have official Shopify integrations. Note that if you don’t use native "Shopify Payments" (not yet available for all segments in CZ), Shopify charges an extra transaction fee (0.5%–2%).
International expansion is handled by the native Shopify Markets tool. It lets you configure separate domains (yourdomain.de, yourdomain.cz), localise content per market, set fixed prices in EUR, and manage local taxes from a single admin.
Shopify has a massive App Store with thousands of apps. If even that doesn’t cover it, our developers build a Custom App specifically for your store that talks via API to any of your business systems.
Yes. For the Czech market there are proven local apps that add an interactive map of pickup points to the checkout and then print shipping labels for the carrier.
Definitely. Digital products (e-books, PDFs, courses) are handled by the official Digital Downloads app. For recurring payments (coffee or vitamin subscriptions) we implement Recharge or Skio, which use the native Shopify Subscriptions API.
Hydrogen is a modern Shopify framework (built on React/Remix) for super-fast headless shops. Shopify acts purely as the database and "brain", while we code an extremely fast unique frontend unconstrained by classic Shopify theme structure.
Excellent. Loading speed (thanks to a global CDN) and technical foundations (automatic sitemap.xml, structured data) are top-tier. The only challenge is the fixed URL structure (always contains /products/ or /collections/), which we resolve via redirects when migrating from other platforms.
Visual Identity
A Brand Book is the constitution of your brand. It’s a manual that precisely defines how to use your logo, your corporate colours, fonts, and overall visual style. It ensures your company looks premium and consistent on the web, on a billboard, or on a business card — no matter which designer is currently working for you.
A Logo Manual (Logobook) is a technical document covering the logo only — clear-space rules, behaviour on a black background. A Brand Book goes much deeper: brand philosophy, Tone of Voice (how you communicate), UI elements, photography style, and overall emotion.
Clear space is a clearly defined invisible area around the logo into which no text or other graphics may intrude. It guarantees the logo is always fully legible and visually strong.
A professional Brand Book defines colours in three profiles: HEX and RGB for digital (websites, social media), CMYK for standard print, and Pantone swatches for cases where you need to print an absolutely exact shade (product packaging, branded merch).
Without a Brand Book every new marketer or agency spends hours "guessing" which shade of blue to use on a banner. With a Brand Book onboarding is done in 5 minutes — just send a link and you’re guaranteed the result is on-brand. No paying for rework.
Typography sets character. A bold modern font reads differently from an elegant serif. We define a primary font for headings, a secondary one for long-form text (legible on mobile), and fallback fonts — common system typefaces shown in emails if the main font fails to load.
At LamaPixel, yes. For modern brands we also design the behaviour of digital elements in the Brand Book — exactly how buttons should look (radius, shadows), how they react on hover (hover states), and how forms appear.
The baseline is a PDF you can email to anyone. We also deliver Figma source files for your in-house designers. For demanding clients we can produce an interactive web version of the Brand Book.
ToV defines how your brand speaks. Casual or formal? Strictly professional, or witty with emoji? A properly defined Tone of Voice in the Brand Book ensures your PPC ads, newsletter, and blog post all sound like they’re written by one person.
A quality visual identity lasts roughly 5 to 10 years. Rebranding makes sense when expanding into foreign markets, shifting target audience, or simply when you realise you’re visually ageing next to a more modern competitor.
Custom vs. Templates
A theme is sold to thousands of people worldwide. So you’re not paying for hundreds of hours of UX designer and frontend developer work coding the project from scratch. The trade-off: you get visuals others already use and features your business has to bend to — not the other way around.
Usually yes — negatively. To please everyone, a theme bundles a huge amount of unnecessary features, styles, and JavaScript libraries. The site then loads megabytes of redundant data, slowing LCP (Largest Contentful Paint) and hurting your Google score.
The risk with templates lies in their popularity. They often rely on old visual builders (e.g. WPBakery) and dozens of commercial plugins. Hackers logically hunt for vulnerabilities in mass-used products. Securing and maintaining custom code written by a professional agency is far easier.
A template site quickly accumulates "technical debt". A year in, when you want to add a specific product filter or connect an unusual CRM, devs will have to "hack" the theme’s code — costing tens of thousands. A custom site has a clean architecture you can extend like Lego.
Quite the opposite. Templates tend to have over-engineered admin panels with hundreds of sliders and buttons where you can accidentally break the whole page design. At LamaPixel we build the admin to measure (Custom Fields). You see only "Title", "Text", and "Upload photo" — the system handles making it look great on the frontend.
Vendor lock-in means being trapped with one vendor. Many visual builders wrap your text in their own proprietary shortcodes. If you ever decide to change theme you’re left with an unreadable mess of symbols. In custom development we strictly separate raw data in the database from visual presentation.
A template is perfect for validating a business idea (MVP), for early-stage startups on a very tight budget, or for simple informational micro-sites where unique branding doesn’t matter and you just need to launch by the day after tomorrow.
Absolutely critically. We build custom design (UX) by mapping your real customer’s journey. We minimise steps, remove the friction your customers actually hate, and optimise checkout flow. A template only offers an averaged, one-size-fits-all path.
In IT this is called "Frankenstein". Deeply rewriting and patching a purchased theme’s code is more expensive in both time and money than building the site correctly from a greenfield. If a company has outgrown its template, the only sensible answer is a redesign from scratch.
Because as an agency we want to guarantee security, great UX, and lightning-fast Google PageSpeed scores for your systems. That’s only achievable when we have 100% control over every line of code — whether we build on WordPress, Shopify, or Next.js.